CPLX.MEDIA — Performance Marketing
Performance Marketing

TURN SPEND INTO GROWTH.

We help ambitious businesses generate qualified leads, acquire customers and scale revenue through performance-driven advertising, conversion systems and data-led optimisation.

Growth Command Center
Live Performance
Ad Spend $48.2K ↑ 18.4%
Qualified Leads 1,824 ↑ 32.1%
Cost Per Lead $26.42 ↓ 17.6%
ROAS 4.8× ↑ 0.9×
Revenue Generated $231K
Conversion Rate 7.4%
CAC Acquisition Cost
CPL Lead Efficiency
CPA Conversion Cost
ROAS Return on Spend
CVR Conversion Rate
Revenue Business Growth
What We Do

Performance systems built around business outcomes.

We combine paid media, lead generation, conversion optimisation, analytics and creative testing to build scalable customer acquisition systems.

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Meta Advertising

Performance-focused Facebook and Instagram campaigns built to generate qualified leads, customers and revenue.

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Google Advertising

Reach high-intent customers through search and performance campaigns focused on measurable business results.

↗

Lead Generation

Targeted acquisition campaigns designed to generate stronger enquiries and qualified business opportunities.

◫

Conversion Optimisation

Improve landing pages, funnels and customer journeys to convert more visitors into leads and customers.

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Tracking & Analytics

Measure important actions with accurate tracking, analytics and transparent performance reporting.

✦

Creative Testing

Continuously test messaging, formats, audiences and creatives to identify what delivers stronger performance.

Why CPLX

Less guesswork. More measurable performance.

Every decision is tied to data, acquisition efficiency and business growth.

01

Data-Driven Strategy

Campaign decisions are guided by measurable customer behaviour, conversion data and commercial objectives.

02

Qualified Lead Focus

We optimise beyond lead volume to attract prospects with stronger intent and greater business relevance.

03

Transparent Performance

Clear reporting around CPL, CAC, CPA and ROAS keeps marketing performance measurable.

04

Continuous Optimisation

Campaigns, audiences, creative and landing experiences are continuously tested and refined.

05

ROI-Focused Campaigns

Every campaign is designed around better acquisition efficiency and meaningful commercial outcomes.

06

Scalable Growth

Profitable acquisition systems are scaled while maintaining control over efficiency.

Our Process

Analyse. Build. Optimise. Scale.

A disciplined performance framework designed to move from assumptions to data-backed growth.

Diagnose

Growth Audit

We evaluate acquisition funnels, offers, tracking systems, campaigns and current performance.

Build

Campaign System

We build campaign architecture, audiences, messaging, landing journeys and conversion tracking.

Improve

Optimisation

Performance data guides improvements across ads, targeting, creative and conversion journeys.

Scale

Growth Expansion

Winning campaigns are scaled while protecting acquisition efficiency and profitability.

Performance

We measure what actually matters.

Performance is evaluated against acquisition cost, lead quality, conversions and revenue.

Performance Example
4.8×

Return on advertising spend

Performance systems are continuously evaluated using measurable commercial outcomes rather than surface-level engagement metrics.

Acquisition Efficiency −32% CPA improvement
Lead Generation +68% Qualified lead growth
Industries

Growth strategies built around your market.

Every industry requires a different acquisition strategy, funnel structure and customer journey.

Real Estate 01
Dental 02
Salon 03
Skin & Aesthetic Clinics 04
Home Services 05
Interior & Fit-Out 06

Turn your marketing into a measurable growth system.

Tell us about your business, current marketing and growth goals. We’ll identify opportunities to improve acquisition efficiency and campaign performance.

Book a Growth Call
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