CPLX.MEDIA — Case Studies
Results & Case Studies

GROWTH YOU CAN MEASURE.

We focus on business outcomes — not vanity metrics. Every campaign is built, tested and optimised around qualified leads, acquisition efficiency, conversions and measurable revenue growth.

Explore Case Studies Book A Growth Call
Performance Snapshot
Measured Outcomes
Return on Ad Spend4.8×
↑ Stronger ROAS
Cost Per Acquisition−32%
↓ Lower CPA
Qualified Lead Growth+68%
↑ Better Volume
Conversion Rate7.4%
↑ Improved CVR
Selected Performance Stories

Lower costs. Better leads. Stronger returns.

Our case studies are structured around the challenge, the strategy and the measurable commercial outcome — giving a clear view of how performance improved.

01
Real Estate
Lead Generation
Case Study 01

Lower CPL. Higher-quality property enquiries.

A performance-led acquisition system designed to improve lead quality, reduce wasted spend and generate stronger property buyer intent.

Challenge

Campaigns were generating enquiries, but lead quality was inconsistent and acquisition costs made scaling difficult.

Strategy

We restructured audience targeting, campaign architecture, creative messaging and lead qualification while introducing stronger retargeting.

Cost Per Lead−37%
Qualified Leads+64%
Conversion Rate+29%
ROAS4.6×
02
Dental
Patient Acquisition
Case Study 02

More appointment-ready patients from paid search.

A local acquisition strategy built around high-intent searches, treatment-specific messaging and a more focused appointment journey.

Challenge

The clinic was receiving traffic but too few visitors were becoming qualified consultation enquiries and confirmed appointments.

Strategy

We focused spend on high-intent treatment keywords, improved campaign relevance and simplified the conversion path from search to enquiry.

Cost Per Acquisition−31%
Consultation Leads+58%
Booking Rate+24%
Lead Quality↑ 42%
03
Aesthetic Clinic
Consultation Leads
Case Study 03

Better creative. Better enquiries. Better efficiency.

A creative testing and conversion optimisation programme designed to increase qualified consultation demand without sacrificing lead quality.

Challenge

Rising advertising costs and creative fatigue were reducing campaign efficiency while enquiry quality varied significantly.

Strategy

We introduced structured creative testing, stronger treatment positioning, audience refinement and landing-page conversion improvements.

Qualified Leads+68%
Cost Per Lead−28%
Conversion Rate7.4%
ROAS4.8×
How We Define Results

Performance means more than clicks and impressions.

We evaluate marketing against metrics that connect directly to customer acquisition and business growth.

01

Acquisition Efficiency

We track CPL, CPA and CAC to understand how efficiently marketing spend is turning into genuine business opportunities.

02

Lead Quality

More leads are not automatically better. We focus on attracting people with stronger intent and greater likelihood to convert.

03

Revenue Impact

ROAS, conversion rate and customer value help connect advertising performance with measurable commercial growth.

“
Marketing should create measurable business momentum — not just a dashboard full of activity.
CPLX.MEDIA
Performance Marketing Philosophy

Want results like these?

Tell us about your current marketing performance and growth goals. We’ll identify where acquisition efficiency, lead quality and conversion performance can be improved.

Book A Growth Call